Gamification is a concept in which elements commonly used in and associated with games are brought into a non-game environment.
In gamification, game mechanisms and motivational methods are adapted to make the environment more competitive and to change the behavior of those involved in a previously intended direction.
Examples of gamification in everyday life are numerous: Supermarkets hand out points to loyal customers, smartwatches give positive feedback for kilometers walked, and a well-known international café chain distributes stars in its app to customers who get a coffee.
Gamification can be used to increase motivation, train and engage employees, optimize workflows, and attract both young and older professionals.
The potential of gamification in learning can be illustrated by four different levers.
When implemented properly, gamification can significantly increase employee productivity and engagement and become a powerful tool that promotes a positive environment. The following benefits can be realized:
The risks of gamification are rather minor, but should be taken into account to avoid mistakes as much as possible:
Learning points: Allowing learners to earn points for each learning chapter they complete gives them a better sense of their own learning performance.
Leaderboards: Intra-team leaderboards provide friendly competition among colleagues.
Learning goals: The ability to set your own learning goals creates commitment and is an added incentive to keep at it.
Animations: The reward center in the human brain can be stimulated by an appealing and positively designed visualization when certain milestones or learning goals are reached.
The use cases for gamification are many and varied. Here are three examples:
More exciting onboarding:
The first day is usually associated with mixed feelings. On the one hand, you're excited and looking forward to the new colleagues and challenges. On the other hand, disillusionment quickly sets in if the first hours and days are spent just watching boring videos and reading manuals. Gamification in onboarding can help solve this problem.
Better results in training:
Companies can create win-win situations when employee engagement is increased through interactive and gamified methods. Learning is more fun this way and employees tend to remember the knowledge imparted better.
More engaging routine training sessions
Most employees are reluctant to participate in safety or compliance training, even though the knowledge imparted is highly relevant. If the learning process is made more entertaining through gamification, employees will be better able to internalize the information.
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