Towards a Data-Driven Future: How BASF Coatings Is Building New Data Analytics Skills

Turning data into insights – by empowering the workforce of BASF Coatings with data analytics skills, tool-knowledge, and an overall data-driven mindset.

96 %

program completion rate among all participants

82 %

of learners could directly apply the new skills in practice

46 %

higher Net Promoter Score of the edyoucated platform


“Data is the new oil”

Today it can be used across all industries to increase efficiency, and to create new data-driven business models.

Yet, in order to leverage these opportunities, new analytical skills in the workforce are required: understanding the value of data, working with new analytics tools, and building new data solutions. A new generation of “data translators” is needed, who work at a functional level and combine subject-matter knowledge with state-of-the art data analytics skills.

BASF’s Coatings division was looking for a solution to upskill their employees effectively within just a few months, empowering them to manage their own data-driven projects and to work with the organizational data infrastructure. To account for the diversity of their workforce (covering people with very different levels of prior IT knowledge and experience), the company wanted this learning program to be as personalized as possible.

Interested in our results? Download the full case study!

It’s remarkable that each learner - regardless if 23 or 60 years old, 10 years of IT background or complete beginner - had so much fun with the whole learning process and showed improvements after only an incremental amount of time.

Lars Schrameyer

Digital Transformation Team
BASF Coatings

The edyoucated program has massively increased my understanding of data analysis and databases. This helps me immensely in my daily business and gives me a good feeling.

Dennis Thelen

Procurement Controlling & ICO Business @ BASF Coatings

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