Published on

November 5, 2021

How to Implement and Foster a Culture of Learning

Justus Hunke photo

Justus Hunke

Marketing Analyst


Learning Hub

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Unfortunately, learning is not the norm in every organization. A study from the Chartered Institute of Personnel Development (CIPD) shows that less than 50% of UK employees believe their job offers good opportunities to develop their skills.

To remain an auspicious employer in today's challenging labor market, companies need to change the way they develop and invest in their human capital. One thing that can have a dramatically positive impact on this is to create a supportive learning environment. In your organization, learning should not only be allowed but even encouraged across every division. A good learning culture is essential to keep employee satisfaction high and staff turnover low. At the same time, it can give your company a competitive advantage in the market you are operating in.

“Organizations with neglected learning cultures experience high talent turnover, struggle to keep customers, and ultimately fall behind competitors"

- Britt Andreatta, Ph.D.

In this blog post, we present you with seven steps on how to successfully introduce and foster a culture of learning in your company.

Make Learning a Core Value of Your Company

The first step is to define learning as a core value of your business.

Company values help to clarify to your employees what is important in your organization. Figuratively, they represent the DNA of your company. Values form the foundation of your business because they determine its character, perception, behavior, and appearance.

Values also help you to make better decisions. They are a guide to action for your company. Your employees should value learning and feel that they are encouraged and supported by the management. Therefore, learning should be a pervasive process: Celebrate "aha!" moments, encourage knowledge sharing, and reward personal growth and development at work.

Make Learning a Company-Wide Habit

The main reason why employees feel discouraged from learning is that they find it difficult to find time to learn. To prevent this, you should introduce a rule in your organization that gives learners the feeling that learning is not only allowed, but even explicitly encouraged.

"Our learning culture is our greatest competitive advantage."

- Adam Malamut, Global Talent Officer of Marriott International

Rules such as two hours a week or even 20 minutes a day just for learning can help to integrate learning into the daily lives of your employees. Also, create opportunities for learners to share their progress by introducing a chat or forum, for example.

Create Digital Learning Experiences

Values are essential but also require a strong commitment. Your company should therefore act according to its values. That means that your organization must provide all relevant educational resources and create a learning environment that your employees enjoy.

Researchers at the University of Oregon have shown that digital learning is more effective than traditional educational methods. The use of a Learning Experience Platform (LXP) can help you create a great learning experience for all learners. LXPs make learning easily accessible and can help unlock learners' full potential.

Use Personalized and Blended Learning

Finding and selecting relevant learning materials for learners is a difficult task that can take hours, if not days. Unfortunately, most corporate learning management systems are a dull collection of PowerPoint slides, worksheets, courses, and quizzes.

To make your training more efficient, you need to provide your employees with the right content at the right time.

This means that your employees no longer have to search for learning material themselves, but that your learning platform should provide them with recommended and personalized content. It is important that the learning content is tailored to the specific needs and current skills of the learners. The more personalized a learning path is, the more relevant the learning is to your employees.

In addition, expert mentoring helps employees identify new career opportunities and develop a plan to achieve personal learning goals. On-demand learning, on the other hand, offers more flexibility and allows employees to learn at their own pace. Therefore, consider a mix of on-demand and face-to-face learning.

Incorporate Gamification and Social Elements

By making learning fun and social, you lay the foundation for a good learning environment in your organization.

You can increase your employees' engagement with the learning content by incorporating gamification elements into your learning platform. This significantly increases the motivation of your learners.

Effective features in e-learning which are also widely used in the games industry are, for example,

  • Learning Points (LPs),
  • Leaderboards,
  • Quizzes and Games, and
  • Learning Communities

Also, a vibrant online learning community allows your workers to exchange knowledge, discuss topics, and learn from each other. It is already sufficient to have a separate channel in your communication system, related to all learning topics. However, many LMSs and LXPs also have their own discussion forums integrated for all learners.

Monitor the Learners' Progress

Tracking and reporting are among the most important analytical tools you can have in e-learning. Companies invest hundreds of thousands or even millions in employee training every year. You should therefore know how valuable the training of your staff really is.

Otherwise, you lose money on educational content that has little impact on the learning success of your training program.

For example, you can track

  • completion and dropout rates of your courses,
  • Learning Points achieved
  • learning time spent by your workers,
  • weekly and monthly active user (WAU/MAU), and
  • position on the team-leaderboard

Continuous tracking allows you to adapt and optimize your learning material to ensure that it is perfectly tailored to the needs of your learner. The more personalized the learning content, the more effective it is, and the higher your ROI for in-company training will also be.

Focus on Internal Marketing

No matter how good your training program is, it is worthless if your employees do not appreciate it or do not even know it exists. By marketing your training programs, you raise your workers' awareness of their training and thus encourage their engagement.

So, when you set up a training program, make sure you inform your employees about the benefits of learning. You could, for example, send out e-mails, internal notifications, and reminders.

Inform your employees about new learning opportunities and promote the use of your company's LMS and LXP. Also, ensure that your company involves its managers. When managers understand the importance of learning, employees are much more likely to see it as a priority, too.


Start making learning a core corporate value and habit. This lays the foundation for a valuable learning culture. Also, create a unique learning experience so that your employees enjoy and value learning. Personalized and integrated learning is key to moving from a good to a great learning experience. Gamification and social elements also help to increase learner engagement and motivation. By tracking your employees' learning progress, you can adapt and optimize the learning material so that it is perfectly tailored to their needs. Finally, don't forget to market your training programs thoroughly internally. The result will be more effective learning and a higher ROI for your corporate training.

At edyoucated, we bring back the 'you' in education. We offer personalized learning plans adapting to your employee's roles and skills in real-time. When your employees get started, they just answer a few questions about their skills. The edyoucated personalization engine automatically determines the most effective learning plan for your employees. And the best thing: it learns over time and grows together with your skills.

Sign up now and try our personalized learning plans for free!

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edyoucated is funded by leading research institutions such as the Federal Ministry of Education and Research (BMBF), the Federal Institute for Vocational Education and Training (BIBB), Federal Ministry for Economic Affairs and Climate Action (BMWK).